The Rouge Project is building an open-source platform to reduce costs, friction and the need for trusted middlemen to produce non-falsifiable, non-repudiable and unique usage coupons. The growth of the digital coupon market is phenomenal, and this market is a perfect use case for the smart contract paradigm. Rouge coupons are the future of digital marketing: trackable, verifiable, monitizeable by customers or publishers, secure and frictionless. The Rouge platform will foster an ecosystem of decentralized applications (ÐApps) opening new possibilities for coupons.
The Rouge Project aims to implement a protocol — named Rouge Network — as a global, trustless, permissionless and decentralized coupon platform between three types of actors: brands, the general public and content creators or publishers.
⦁ Brands, merchants or other entities (in this white paper, coupon “Issuers”) want to be able to define and distribute coupons for their existing or potential customers that offer a marketing privilege or voucher (typically x% off on a range of products, 1 product free for every n products bought, gift certificate, etc).
⦁ Content creators or publishers (in this white paper, coupon “Publishers”) have digital real estate (blogs, online magazines, etc) and audiences to monetize. Advertisements for marketing coupons is a seductive option, among others, as a strategy of monetization.
⦁ A large section of the general public (in this white paper, coupon “Users”) is very receptive to marketing coupons as an opportunity to discover and test, at a discount, new products they don’t know, or just buy at a reduced rate ones they already appreciate.